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30+ Instagram Facts you should know



Instagram Facts

Instagram is one of the leading social media platform serving billions of users. And this is also one of the leading platforms for the business also.

So, if you’re also looking to deal with Instagram in the business terms then you should know these amazing Instagram facts. These Instagram facts will help you manage your business on Instagram.

So, we thought of gathering all the major Instagram facts for you here at Tech4EN!

30+ Important Instagram Facts

Here are some of the interesting Instagram facts you should know. We are going to share many facts about Instagram. But if you know any other, please share in the comment.

#1 Instagram was founded on October 2010 by Kevin and Mike as a video and photo sharing social media platform.

#2 More than 40 billion photos have been shared so far on Instagram

#3 Later in 2012, Instagram was sold to Facebook for $1 Billion

#4 Instagram has currently over 1 Billion monthly active users and 500 million active daily users

#5 75% of Instagram users are from outside USA

#6 60% of Instagram users’ login to the platform daily which makes it second most engaged social media platform after Facebook.

#7 More than 60% users are of age between 18-24

#8 By 2019, It has been predicted that Instagram will generate over 10 Billion from ad revenue

Instagram Facts

#9 Currently Instagram has over 1 million advertisers

#10 90% Instagram users are younger than 35 years age

#11 National Geographic is most followed channel on Instagram with around 91 million followers

Instagram Facts

#12 It receives around 4.2 billion likes per day

#13 On average, Instagram receives around 100 million photos per days

#14 As per research, 8% Instagram profiles are fake

#15 Around 50% brands are on Instagram now

#16 96% US fashion brands are on Instagram

#17 Instagram has been downloaded over a billion times on Google Play store

#18 32% of all internet users are on Instagram

#19 Posts with at least one hashtag receives around 12.6% more engagements. If you are looking for more, you can buy Instagram views.

Instagram Facts

#20 Instagram has over 25 million business profile

#21 Instagram influencers receives up to $100k for a sponsored post

#22 91% of Instagram posts have photos

#23 Here are most popular hashtag on Instagram- #Love, #Instagood, #Me, #Cute, and #Follow

#24 Instagram videos receive 2 times more engagement than photos

#25 In 2014, the average number of followers were 814 on Instagram

#26 6 Out of 10 adults have Instagram accounts

#27 71% of US businesses are Instagram as of 2018

Instagram Facts

#28 78% of influencers prefer Instagram for brand promotion

#29 55.4% of influencers use Instagram stories for brand promotion

#30 Photos with Faces get 38% more likes

#31 38% of Instagram ads are single videos

Instagram Facts

#32 Posts with location receives 79% more engagements

Instagram Facts


These were 30 most interesting Instagram facts you should know. If you are also a businessman or company, you must use the power of Instagram. Even you can run either an ad or a contest on Instagram to engage users. Please check Instagram contest running tips for more details.

If you also know any better and interesting Instagram facts, you can share with us in the comment.

Rahul is a full-time blogger and love to write about the various topics including Blogging, Technology, IT, and several other topic. He is also an affiliate marketer and write here at Tech4EN about his experiences.

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